74
Site Optimization Score

That's pretty good! Let's see if we can make it even better.

100
Experience
50
Performance
71
Marketing
80
Security
80
SEO

Report created Feb. 17, 2025.

100
High

Experience

It's critical to give first time visitors a great first impression and then guide them through a smooth experience. If they arrive confused, they probably won't stick around long enough. So it pays to design a website in a way that makes everything obvious, intuitive and user-friendly - because happy visitors tend to turn into loyal ones over time!

Fail

Using Responsive Images

Serve images that are appropriately-sized to improve load time and assist in usability.

Pass

Using Accessible Color Contrast Ratio

Ensure the background and foreground colors have sufficient color contrast as low-contrast text is difficult and nearly impossible for many visitors to read.

Desktop Screenshot for loganix.com
Mobile Screenshot for loganix.com

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80
Medium

SEO

SEO stands for "Search Engine Optimziation" and these checks ensure the website is following basic search engine optimization advice for on-site and off-site SEO.

On-Site SEO

On-site SEO focuses on aspects you can control, such as content, keyword optimization, and meta details.

Crawlable

Not blocked!

Search engines are unable to include pages in search results if they do not have permission to crawl them. To appear in search results, crawlers need access to a website.

Meta Description

Found!

Meta descriptions are included in search results to summarize page content and assist users.

Header Tags

Found!

Optimized page headings provide visitors an overview of the page.

Pass

Robots.txt is Valid

If the robots.txt file is malformed, crawlers may not be able to understand how the website should be crawled or indexed.

Pass

Page Title between 30 and 60 characters

Search engine users rely on it heavily to determine if a page is relevant to their search. It’s best to keep the title under 60 characters.

Pass

Words Found: 7,732

Each page is recommended to have at least 300 words per page with enough content for search engines to understand the topic and context.

Pass

Sitemap is Accessible

Sitemaps make it easy for a search engine to crawl a website and understand the different types of content on the page as well as how frequently a particular page is updated.

Fail

Images have Alt-Tags

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Search engines do not “see” images, so they rely on "alt-tags" to understand the image.

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Off-Site SEO

A website's domain rating is how "popular" the website is and increasing a website's search engine rank will require third-party websites to link to it, these are known as backlinks.

Domain Rating

75

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80
Medium

Security

It's recommended to use an SSL certificate to promote trust. We also highly recommend keeping plain-text email addresses off a website to minimize spam.

SSL Certificate

Secured with SSL

It’s important a website is secured with an SSL Certificate.

Plain-Text Email Address

Open to bots!

Having a plain text email on a website opens the door to spammers.


50
Medium

Performance

People hate waiting, especially online. In fact, research has shown that slow load times can really hurt the bottom line by driving away frustrated customers. That's why it's so important to pay attention to the technical aspects of a website that affect speed, such as file sizes, server response time and browser caching. By keeping tabs on these factors, you'll be able to identify areas for improvement and ensure that a site loads lightning fast, giving prospective customers a top-notch browsing experience!

Page & Image Size

Page: 6.34mb
Images: 1.49mb

Heavy!

We recommended to keep the total page and image size under 2mb.

Page Requests

214

Many!

The more resources a site requires, the longer it will take to load & render. These resources are most likely assets and scripts. Try to keep all requests below 25.

Page Speed

1.68 sec.

Fast!

A page should be interactive in ideally 2-3 seconds. After 3 seconds, visitors may leave unexpectedly and may not return based on their experience.

Pass

Page Scripts Minified

Javascript controls the interactivity of a web page and can be optimized to load faster in browsers.

Fail

Page Styles Minified

CSS handles the look and feel of a web page and may be optimized by minifying and compressing styles.

Pass

Using Page Compression

Another essential piece of performance is compression. A server can be configured to compress HTML, CSS, and Javascript to deliver the website's content faster.

Pass

No Duplicated JavaScript Found

Remove large, duplicate JavaScript modules from bundles to reduce web page size and increase load times.

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71
Medium

Marketing

A website is a billboard for a business - only it's online instead of along the highway. But just because you have a sweet website doesn't mean folks automatically flock to it. You gotta make sure it's easy to share (maybe through social media) AND keep tabs on who's visiting and identifying why they come back. That way, you can adjust things to better meet visitors' needs and attract more eyeballs (and potential customers).

Fail

Site Champions Not Enabled

Tracking and analytics tools are crucial to a website’s success. These tools help you understand user behavior starting from the point when they land on a site to when they exit it. Analytics will also let you keep track of specific conversion goals or events. For example, if you want to drive users to contact you, every time a user fills out a contact form, the goal can be tracked to measure any increases or decreases in leads.

Pass

Google Tracking & Analytics

Here's how I explained tracking and analytics tools to someone not tech savvy at all: When people visit a website, you need some special tools to see how they use it and whether they do what you want them to. For example, maybe you hope visitors will fill out a form to ask questions or buy something. The tool helps you know exactly which pages people look at before filling out that form, where they came from (like Google search), and if they leave without doing anything. That information lets you figure out ways to improve a site, like making certain pages easier to find or fixing glitches that might stop people from completing their tasks. It's kind of like having superpowers to see into a customer's mind!

Fail

Optimized for Social Media

When you post about a website on social media, it's important to ensure the links you share look appealing and encourage people to click. This means including an eye-catching image and writing a clear and compelling headline and description that accurately represents what people will find on the page. Without these elements, posts may not get as many clicks as they could be getting!

Twitter / X
Facebook / Linked-in

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